A Deixis Analysis Used in WWF’s Advertisement Campaign

Aini, Nurul A Deixis Analysis Used in WWF’s Advertisement Campaign. REPOSITORY STKIP PGRI SIDOARJO. ISSN - (Unpublished)

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Abstract

Phenomenon that people don't understand a sentence/utterance that can affect that person's understanding, miss understanding the meaning hidden in the sentence/utterance. This research aimed to investigate the phenomena of deixis in global advertisement regarding types of deixis. It was described using a descriptive qualitative approach. Then, the results from this study were described in analysis form into the table classify and data analysis. The data of this research were the utterance produced by the advertisement by online in the internet, which were taken from downloaded pictures of advertisements. The researcher reduced the data to 15 pictures that found in WWF’s blog/website. An worldwide nongovernmental organization that deals with issues or problems related to the preservation, study, and restoration of the natural environment is called the world wide fund for nature or simply WWF. To carry out the activities, they spread various advertisements to attract people to care about the environment and be willing to donate a little of their wealth.

Item Type:	Article
Uncontrolled Keywords:	advertisement “World wide fund for nature”, deixis analysis, pragmatic
Subjects:	L Education > LT Textbooks
Divisions:	Pendidikan Bahasa Inggris
Depositing User:	Umi Nur Hastuti
Date Deposited:	17 Jan 2024 06:31
Last Modified:	17 Jan 2024 06:31
URI:	http://repository.universitaspgridelta.ac.id/id/eprint/1801

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